Earlier this week I wrote how 3 American cities are looking to rebrand themselves. Now while this is not my normal 'beat if you will, the concept behind a smart city is that one that can and will impact every brand doing business in said city.
The fact is smart home products are just the beginning of what will become a much larger connected network within society. Now, various cities around the world are taking that connectivity to the next level. They’re addressing some long-standing development issues by examining the potential of smart cities. In fact, estimates are that more than $41 trillion will be invested in Internet of Things (IoT) tools and platforms to modernize cities around the world.
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